I’ve watched people at wine tasting events and wineries and remember how connoisseurs will jot down wine notes or dictate messages into their cell phones. They want to remember their wine tasting experiences, save information about the wines. They make notes about the wine’s appearance, aroma, taste and finish.

On a recent day trip to Jerome and Cottonwood, I jotted down some notes of my own — of the tasting rooms themselves. Here are some excerpts taken from my day trip travel journal about three tasting rooms I visited:

Arizona Stronghold

Appearance: Rich colors; dark sandstone red. Oak and iron. Exciting, bustling, comfortable atmosphere. Warm, friendly and inviting.

Second impressions: Oil paintings of sunsets. Bold, edgy. Surreal. Apache photos and symbols. Uninhibited.

Tasting experience: Friendly and relaxed. Smooth. Five for $9

Location: 1023 North Main Street, Cottonwood. Hours: Sunday-Thursday 12-7 p.m. Saturday-Sunday 12-9 p.m.

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Bitter Creek Winery

Appearance: Bright, airy. Vivid burgundy-colored walls. Welcoming, friendly.

Second impressions: Gallery of watercolors and ink. Panoramic views of Verde Valley from picture window. Artistic labels and unique names for blends. Gifts. High ceilings.

Tasting experience: Informative. Innovative. Mystical. Sultry Cellars reds: Four for $10. Bitter Creek reds and whites: Four for $8.

Location: 240 Hull Ave., Jerome. Hours: Sunday – Friday 11 a.m. to 4 p.m. Saturdays 10 a.m. to 5 p.m. Open one hour later, beginning in May.

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Caduceus Cellars and Merkin Vineyards Tasting Room

Appearance: Red brick. Walnut and maple wood. Steel gray wine bar with brushed chrome hardware.

Second impressions: Imaginative. Bold. Rustic-looking with modern edginess. Shop is definitely worth a browse. Apparel and wine accessories.

Tasting experience: A bit pricey. $14 per flight of four wines.

Location: 158 Main Street, Jerome. Hours: Monday-Thursday, Sunday 11 a.m. to 6 p.m., Friday and Saturday 11 a.m. to 8 p.m.